Privacy Policy

01

Who we are and what this covers

Mave Technologies Inc. (“Mave”, “we”, “us”, “our”) is an Ontario company based in Toronto, Canada. This policy applies to visitors to our website, to REALTORS® and brokerage staff who use the Mave platform, and to anyone who contacts us for support, a demo, or about a role.

Mave is sold to brokerages. That gives us two different roles, and it matters for your rights:

• For your account and our own website, we decide how information is used - so we are responsible for it directly.
• For the information your brokerage and its people put into the platform, we act on your brokerage’s behalf, under its agreement with us. If you ask us to do something with that information, we may need to check with your brokerage first, or point you to them.

Where your brokerage has signed a subscription or data processing agreement with us, that agreement governs if it conflicts with this policy. This policy sits alongside our Terms of Use.

02

What we collect

Information you give us

• Account and contact details: your name, email address, phone number, password, job title, profile photo, brokerage and team, and time zone.
• Professional details: your provincial registration number, the real estate boards you belong to and your board agent IDs, and your office and the areas you cover.
• Brand and marketing material: logos, colours, fonts, tone of voice, headshots, lifestyle and team photos, listing photos, listing data sheets, and other documents you upload.
• What you put into Mave: the prompts and messages you send, files you attach, documents you create, captions and notes you write, and the results Mave produces in reply. Your conversations are saved to your account so you can return to them.
• Messages to us: support requests, in-product chat, and other correspondence.
• Demo and enquiry forms on this website: your name, email, phone, brokerage, and role.

Information we collect automatically

• Usage and log data: which features you use, pages you view, actions you take, timestamps, and diagnostic information when something goes wrong.
• Device and technical data: IP address, browser, operating system, language, and device identifiers.
• Cookies and similar technologies - see the cookies section below.

Information from other sources

• Publicly available information about you. When you join, and from time to time afterwards, Mave looks at publicly available information about you - such as your brokerage profile and your public social media - so your content sounds like you. We use it to build your Brand Story and to suggest the interests, audience, and areas you focus on. You can review and edit all of this in your brand settings at any time.
• Your brokerage: when it invites or pre-onboards you, it may give us your name, email, phone, title, board agent IDs, and headshot.
• Real estate boards, through licensed data providers: listing, sales, and market information - see the section on board data below.
• Accounts you connect: basic profile information and your existing posts - see connected accounts below.

Please do not put personal information about your clients, or anyone else, into Mave unless you need to and you have the right to share it. We do not ask for sensitive information such as health, biometric, or financial account details, and you should not upload it.

03

How we use your information

• To run the platform: create and secure your account, sign you in, find your listings, generate content, schedule and publish campaigns, and answer your research questions.
• To make it sound like you: build and maintain your Brand Story, tone, content mix, and the areas and topics you cover.
• To support you: investigate problems, answer questions, and review content quality - which can involve our team looking at your account and its content.
• To keep you informed: send notifications about your account, your listings, and posts waiting for approval.
• To improve Mave: understand how the platform is used, find where people get stuck, and develop new features.
• To keep everyone safe: monitor for fraud, abuse, and security problems, and enforce our terms.
• To administer the business: manage your brokerage’s subscription, billing, and records.
• To meet our legal, regulatory, and contractual obligations.

We do not sell personal information. We may create de-identified and aggregated statistics that cannot be linked back to an individual, and use those for any lawful purpose - including improving Mave and reporting on how the platform performs.

04

AI and how your information reaches model providers

To produce results, Mave sends your prompts and the context needed to answer them - which can include information you have put into the platform - to third-party AI model providers, reached through a model gateway. The results come back to you and are stored in your account.

• Information sent to and from AI providers is encrypted in transit using industry-standard protocols.
• Your data is not used to train these providers’ models. We have opted out of model training with the providers we use, and our agreements with them require appropriate privacy and security controls.
• Some requests use live web search to ground an answer in current information. When that happens, the search terms are sent to a search provider.
• We may use your information to improve Mave itself - for example, remembering the tone and templates you prefer. We do not disclose your information to other customers.

Because results are generated by AI, they can be wrong. Our Terms of Use explain your responsibility to review anything Mave produces before you publish it or rely on it.

05

Listing and market data

Mave receives listing, sales, and market information from real estate boards through licensed data providers, and stores it so we can power property search, comparable sales, market statistics, and your campaigns.

That information includes personal information about real estate professionals other than you - the names, brokerages, and contact details that boards publish alongside a listing. We handle it under the terms of our board data licences and the rules of the boards it came from, we use it only to operate the platform, and we do not use it to market to those individuals.

06

Connected social accounts

When you connect a social media account, the platform gives us an access token and basic profile information - your username, account type, profile picture, and post count.

• We use it to publish the content you have approved, and to keep track of what was published and how it performed.
• We also read your existing posts so the content Mave makes stays consistent with the way you already present yourself.
• You can disconnect at any time from your profile settings. That stops future publishing and stops us collecting anything new. To have what we already collected removed, contact us.

07

Who we share it with

We share personal information with service providers who help us run Mave. We name them by category rather than individually, so this page stays accurate as providers change:

• Cloud hosting, storage, and content delivery.
• AI model providers, and the gateway we use to reach them.
• Real estate board data providers.
• Email, text messaging, and browser notification delivery.
• Payment processing.
• Customer support, in-product chat, and customer relationship tools.
• Product analytics and log management.
• Maps and place information.

We also share information with

• Your brokerage. Its administrators can see your profile, listings, campaigns, posts, and account status, and can manage or delete your account. If you are an administrator, you can see this for the people on your roster.
• Social platforms and other services you choose to connect.
• Our professional advisers - lawyers, auditors, accountants, and insurers.
• A buyer or investor, in connection with a merger, financing, acquisition, or sale of all or part of our business.
• Courts, regulators, and law enforcement, where we are required to by law or legal process, or where it is necessary to protect the rights, property, or safety of Mave, our users, or the public.
• Anyone else, with your consent or at your direction.

We do not sell personal information, and we do not allow our service providers to use it for their own independent purposes.

08

Where your information is stored

Mave is a Canadian company, but the platform runs on cloud infrastructure located in the United States, and some of our service providers operate in the United States and elsewhere. This means your information - including personal information about you, and the information you and your brokerage put into the platform - is stored and processed outside Canada.

While information is in another country, it is subject to that country’s laws, and may be accessible to its courts, law enforcement, and government authorities under those laws. We use contractual and technical safeguards with the providers who hold it, and we require them to protect it to a standard comparable to our own.

If you would like more detail about where your information is held for your brokerage, write to us at hello@maveai.co.

09

How long we keep it

We keep personal information for as long as your account is open and your brokerage’s subscription is active, and after that for as long as we need it to meet legal, tax, and audit obligations, resolve disputes, and enforce our agreements. How long varies by the kind of information - account records, billing records, and security logs each have different needs.

• You can delete individual conversations from your chat history yourself, at any time. Deleting one removes it permanently.
• If your brokerage deletes your account, your profile and the content in it are removed.
• Copies may remain in encrypted backups for a limited period before they age out.
• We may keep de-identified and aggregated information, which cannot be linked back to you, without a time limit.

10

Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorised access, use, disclosure, alteration, or destruction. These include encryption of information in transit, access controls that scope data to your brokerage and your role, managed secret storage, logging of staff access to customer accounts, and limiting internal access to those who need it.

Material Mave creates for publication - post images, feature sheets, postcards, and exported documents - is served from public web addresses, because social platforms and print services have to be able to fetch it. Please treat anything intended for publication as public, and keep confidential information out of it.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting personal information, we will notify affected parties and regulators as required by law and by our agreements. Please help by choosing a strong, unique password and telling us at hello@maveai.co if you think your account has been accessed by someone else.

11

Your choices and your rights

Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian law, and subject to some exceptions, you can ask us to give you access to the personal information we hold about you, correct it if it is wrong or incomplete, delete it, or stop using it - and you can withdraw a consent you have given.

How to exercise them

• Email hello@maveai.co from the address you use to sign in to Mave. We may need to ask you for information to verify who you are before we act.
• Where we hold information on behalf of your brokerage, we may need to refer your request to them, or check with them first.
• You can update most of your profile, brand settings, and notification preferences yourself in the app.

Deleting your account and your data

There is no delete button in the app today. To have your account and its data removed, either ask your brokerage administrator - who can delete an account on their roster - or email hello@maveai.co from your sign-in address. Please include the email address you use to sign in and, if you have connected one, your social media account username, so we can find the right records. We will confirm by email once the deletion is complete, and will remove your personal information within a reasonable time, subject to any legal or contractual retention we are required to observe.

Messages

• Marketing emails: use the unsubscribe link in any of them.
• Text messages: reply STOP to any message.
• Browser notifications: switch them off in your profile or in your browser.
• Messages about your account, security, and access are part of the service and will continue while you have an account.

If you are not satisfied

Please tell us first at hello@maveai.co so we can put it right. You also have the right to complain to the Office of the Privacy Commissioner of Canada, and to your provincial privacy regulator where one applies. If you are outside Canada, your local law may give you additional rights - contact us and we will do our best to honour them.

12

Cookies, analytics, and session recording

This website does not use advertising or analytics cookies. If you submit a form here, the details go to our website host so we can follow up with you.

The Mave platform at app.maveai.co uses a small number of cookies and similar technologies:

• Essential: one cookie holds your session so the app and our servers know you are signed in. Blocking it will stop you being able to use Mave.
• Product analytics: we use an analytics tool that records how the platform is used, including replays of on-screen activity and heatmaps of clicks and scrolling, so we can see where people get stuck and fix it. It sets its own cookies.
• Support chat: our in-product chat sets cookies so your conversation with our team persists between visits.
• Fonts and maps are loaded from third-party providers, which may set their own cookies.

You can control cookies through your browser settings. Blocking or deleting some of them will affect how the platform works.

13

Children

Mave is a professional tool for registered real estate professionals and the brokerages they work with. It is not directed to children, you must be at least 18 to use it, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us at hello@maveai.co and we will take appropriate action.

14

Changes to this policy, and how to reach us

We may update this policy from time to time. If a change is material, we will give notice - by posting the updated policy here with a new date, and by letting account holders or brokerage administrators know. Continuing to use Mave after an update takes effect means you accept it.

Our website and the platform may link to services we do not operate. We are not responsible for their privacy practices, so please read their policies before giving them your information.

Contact us

Mave Technologies Inc., Toronto, Ontario, Canada - hello@maveai.co. For privacy questions, access requests, and deletion requests, use the same address and tell us what you need.